
Marie Kondo-ing
the Iconic Property.
MTV CRIBS
Design Direction, Branding
The iconic MTV series CRIBS is back by popular demand, to bring you more legendary moments and give us all a much-needed escape from our own homes! The graphic identity for CRIBS has existed for 20+ years - we wanted to pay homage to the original series, while also making sure this new iteration feels fresh for the 2021 revamp.
The in house team cleaned up and modernized the CRIBS logo, making adjustments to increase legibility and brand attribution.
Show package created in partnership with WORSHIP studios.
SHOW PACKAGING REEL
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BRAND CREATIVE TEAM
SVP Design: Thomas Berger
VP Motion Design: Tim Livezey
VP Design Production: Pam Brill
Sr. Design Director: Lance Rusoff
Sr. Director Design Production: Ross Jeffcoat
PARTNERS
WORSHIP